Devolver Digital, the publisher of the upcoming fast-paced action shooter Not a Hero has posted a photograph on Twitter of what appears to be the BunnyLord, the main character of Not a Hero, being interviewed by the British press in Westminster.
This is probably one of the more outlandish, if awesome, PR stunts ever conceived in video game history. Given that Not a Hero is what you might call an "indie" game, that's an even bigger deal.
In Not a Hero, players take on the roles of minions of the BunnyLord, a time-traveling rabbit from the future who wants to run for the position of mayor in present day London. Players blast their way through multiple levels, taking on the Russian mob and a plethora of other enemies.
Selecting between 9 different heroes, each with their own gameplay style and distinct capabilities, players must murder their way through the city's scum and clean up the streets of London.
Election day is set to take place on May 7, 2015.
Update: You can watch the interview with the press in full below.