Valve and HTC's VR headset, Vive, is set to cost more than its rivals. HTC marketing chief Jeff Gattis explained the manufacturer's approach to pricing the virtual reality device in an interview with MCV.
“We want to deliver the most premium VR experience the world has seen. That’s not marketing speak, but more about where Vive is positioned in the market. This is at the high end,” he said.
“Starting with the premium experience, even if it has a slightly higher price point, is the right thing to do from a strategic point of view. The price can always come down as the market grows.
“We know there is some pent up demand there, so there’s not so much price sensitivity early on. But to get the broader consumer adoption we’re all hoping for, the industry will have to drive price down to make it more accessible.”
HTC and Valve's Vive is set to launch at some point in 2015. The price has not been announced, but given his remarks, it'll probably cost more than the Oculus Rift or the Morpheus, whatever they're priced at.
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