Small 3D TV Interest Doesn’t Concern Sony

Sony has been pushing 3D technology aggressively for over two years now, but it's failed to make a considerable impact in the market. The company, however, aren't fazed by the slow progress 3D TV's are making with consumers.

Simon Benson, the senior development manager at SCEE, told GI.biz:

It’s certainly not a concern for us on the game side, the major reason being… when we’re adding 3D features to a game, it’s not a significant overhead for us. What we’re talking about here is, in some cases we’ve had titles where 3D has been half a percent of overhead. It can literally be the render programmer spending a couple of weeks manipulating it… So often it’s the case of it doesn’t even hit the radar of whether we should or shouldn’t, it can just be done.

Benson added:

We’re not asking people to fork out twice as much here, and I think what probably going to happen over time is it’ll be the case like now, if you try and go out and buy a standard definition TV you probably just wouldn’t be able to.

Sony are set to release an affordable 3D TV set this September, bundled with select PlayStation exclusives including MotorStorm: Apocalypse and Resistance 3.