I am not a fan of Ice-T, nor Gears of War, so this is nothing but cringe-worthy to me, but those of you whom are partial to one or the other or possibly both way enjoy the mix of Ice-T's talent and Gears3's admittedly awesome-looking Horde 2.0 gameplay mode.
Also, apparently, if you "Like" Gears of War on Facebook you'll unlock a character called "Griffin" that looks an awful lot like Vin Diesel with shades. Gears of War 3 releases September 20 exclusively on the Xbox 360.
