• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

Nintendo’s Shigeru Miyamoto States ‘Passive’ Gamers Take Gaming for Granted

August 27, 2014 by Tony Ponce

Mario’s daddy explains to Edge Magazine that his team is trying to shift away from the casual market.

Issue 271 of Edge Magazine is filled with no shortage of enlightening Nintendo news. Yesterday, we shared quotes from Xenoblade Chronicles X's Tetsuya Takahashi and The Legend of Zelda's Eiji Aonuma regarding the size and openness of their upcoming games' world. As amazing as those were, it's the comments from legendary Mario and Zelda creator Shigeru Miyamoto regarding his team's shift away from developing for casual gamers that will really turn heads.

ComputerAndVideoGames has pulled choice remarks from the massive Miyamoto interview in this month's Edge. On the topic of casual gamers, Miyamoto said:

Their attitude is, "okay, I am the customer. You are supposed to entertain me." It's kind of a passive attitude they're taking, and to me it's kind of a pathetic thing. They do not know how interesting it is if you move one step further and try to challenge yourself [with more advanced games].

This is a rather shocking statement, considering that Nintendo was all about expanding the market with Wii and DS. But thanks to the rapid growth of smart phone gaming, Miyamoto feels that Nintendo is no longer obligated to those customers, who have seemingly taken gaming for granted.

Nintendo as a whole continues to develop games for a wider audience, so I take Miyamoto's comments as indication either that the company is lightly scaling back on such projects or that the teams Miyamoto personally overseas are not developing for that audience. In any case, this is a rather candid response from one of the most influential figures in the business.

Edge Magazine #271 goes on sale tomorrow in print and digital formats.

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

BUNGIE IN BIG TROUBLE? NEW GTA 6 SCREENSHOTS & MORE

BUNGIE IN BIG TROUBLE? NEW GTA 6 SCREENSHOTS & MORE

Onimusha Way of the Sword: 10 Things The Game DOESN'T TELL YOU

Onimusha Way of the Sword: 10 Things The Game DOESN'T TELL YOU

Halloween: The Game - Before You Buy

Halloween: The Game - Before You Buy

5 Games That Look VERY DIFFERENT With Nvidia DLSS 5

5 Games That Look VERY DIFFERENT With Nvidia DLSS 5

The Blood of Dawnwalker - Before You Buy

The Blood of Dawnwalker - Before You Buy

10 WEIRD Gaming Stories of August 2026

10 WEIRD Gaming Stories of August 2026

Onimusha: Way of the Sword - Before You Buy

Onimusha: Way of the Sword - Before You Buy

15 NEW Free Games of 2026 You SHOULDN'T MISS

15 NEW Free Games of 2026 You SHOULDN'T MISS

20 Single Player Games You Can PLAY for UNLIMITED Hours

20 Single Player Games You Can PLAY for UNLIMITED Hours

Category: Updates

Sidebar

Recent Posts

  • PlayStation & Xbox Move To Dismiss Tariff Consumer Lawsuits – But Nintendo’s Situation Is Different
  • Neil Druckmann: “We’re Not Done With The Last Of Us” – Is Part 3 Really In Development?
  • Rumor: The Legend of Zelda: Ocarina of Time Game And Accessory SKUs Leaked
  • PS5 Might Have A Real And Dangerous Jailbreak Coming Soon
  • XBOX Cloud Gaming Adding Playtime Limits To Game Pass – But They’ll Also Sell It Separately Soon

Copyright © 2026 · Gameranx · All Rights Reserved · Powered by Mai Theme