During Microsoft's gamescom 2014 media briefing today, the company announced that they will be releasing a white Xbox One bundle to coincide with the launch of Insomniac's Sunset Overdrive.
The white Xbox was originally only available to Microsoft employees but is now available for general pre-orders; including the game, the package comes to $400 or €400.
Microsoft has high hopes for the game with Xbox boss Phil Spencer saying it could be the platform's next big thing.
Insomniac has also released a new trailer for the game, this time looking at the enemies can expect to face when Sunset Overdrive launches on October 28th in North America and on October 31st in Europe.
