Sony still hasn't met launch day demand for the PlayStation 4 in Europe – despite the fact that the console launched almost eight months ago.
Record breaking pre-orders in the West combined with the PlayStation 4's launch in Japan in February has left Sony struggling to meet demand in Europe since day one.
Speaking to TrustedReviews, Sony UK and Ireland boss Fergal Gara insisted that Sony's manufacturers are closing in on a full production run. Gara commented:
"We haven't yet caught up with the initial demand across Europe. We are still dealing with the day one market. We are very close to being in a full supply situation, but we are not quite there yet."
Seven million PS4s had been sold worldwide by April 6th and the console has topped hardware sales in the U.S. for the last five months but Gara admits sales may have been lost because of limited supply.
"We may have lost some sales. There is no update on PS4 sales figures right now, but suffice to say it is still selling, and selling very well."
Gara added that while the situation in the UK was stable many continental European countries were still buying up every PS4 to hit shop shelves.
"There are countries that are still selling out every last unit that drops into the market on a weekly basis. A good example at the moment would be Germany who had phenomenal sales figures last week, but they just haven't had enough stock so far."
Sony, whose shareholders voted to re-elect Kaz Hirai as CEO and president despite some heckling over continued heavy losses at a meeting this week, has revealed that every PS4 sold now generates a profit – something which is very unusual so early in a console's lifecycle.
