CD Projekt RED, the creators of The Witcher series, have just put out a press release announcing that they will be adopting a new logo for both their company and for their upcoming title, The Witcher 3: Wild Hunt. You can see the new logos above and below.
Here’s how Adam Badowski, CD Projekt RED’s Head of Studio, sees the change:
“We are rebels and rebels are free. Just like birds. The Northern Cardinal, or REDbird, is what we see ourselves in the industry: intrepid, bold and confident; flying high and aiming even higher,” wrote Badowski in the press release.
“The color, cardinal RED, is something that connects it with another bird, a mythological creature close to our cultural roots and heritage—the Rarog, a small firebird believed to bring luck to people. RED stands for energy, the inner fire that drives us; it represents something very close to everyone here in the studio—the creativity and passion we harness from within ourselves to make the best RPGs in the world.”
Well, alrighty then. Starting May 14th, the REDbird logo will become the new, official logo of CD Projekt RED—it will accompany all official assets and will form the core of the studio’s visual identification.
