Not everyone wants to buy a new console on day one. Plenty of people look to save their money and wait for a significant piece of software to launch before they devote $400 or $500 to something that might not be as stable as the hardware manufacturer hopes. However, there is an early adopter crowd out there that helped push the Xbox One to over three million sales. Microsoft's Australasian vice president of retail sales and marketing Alan Bowman recently talked to Gameplanet about this group and surprisingly, he claims it’s made up of mostly males.
“At launch it’s the early adopter, the core of the core, guys that are passionate about core gaming experiences,” Bowman said of the Xbox One consumer. “There’s a buy-in either because of the brand association, or it’s looking forward to the future, or people responding to specific pieces of content, like Killer Instinct, Dead Rising, Forza.
“It’s absolutely as male and core-skewed as you can imagine, but that will change. We need to have the ability to be that broad church. It also needs to be easier. Gamers are willing to spend time configuring things, but someone who just wants to watch TV is not.”
He provided no data to back up this claim.
