Sony is preparing to launch the PlayStation 4 with the "largest, most ambitious" campaign in the company's in PlayStation's history according to UK marketing director Murray Pannell.
Pannell told MCV:
“This will be our largest, most ambitious launch campaign in PlayStation’s history. We can’t wait to get PS4’s in people’s hands so they can experience the excitement for themselves.”
As part of its rollout campaign GAME stores in the UK now have PS4 demo units for customers to try out:
PS4!!! pic.twitter.com/x5qKzUG1kU
— GAME Milton Keynes (@GAME_MK) November 8, 2013
Back in June Sony Computer Entertainment Europe president Jim Ryan said they plan to release the console with "all guns blazing" and it seems marketing effors are definitely ramping up as the launch gets closer.
The PS4 goes on sale next Friday in North America and two week later in Europe on November 29th. Sony has announced a free trial for PlayStation Plus and Music Unlimited as well as complimentary $10 store credit for North American gamers but has yet to reveal if a similar offer will be available in Europe.