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Microsoft: We’re Going to Sell Every Xbox One Built at Launch without Titanfall

October 31, 2013 by Josiah Renaudin

Phil Spencer has high hopes for the launch of the Xbox One.

Titanfall is the Xbox One’s killer app. At this point, that’s pretty difficult to deny. The hype surrounding this now-exclusive title builds each and every time a new piece of media arrives, and while plenty of people would love to experience the competitive shooter at the launch of the Xbox One, Microsoft Studios boss Phil Spencer thinks the game’s timing is ideal.

 "For us, where the game is landing is actually really nice. Having it come in March is fantastic, when you think about it,” Spencer said on IGN’s Podcast Unlocked. “There's a lot of content at launch. There are obviously only a certain number of consoles early on in the life cycle, and then it will continue to sell. Having a great beat in early '14 for core fans is going to be fantastic. So when I look at the timing of when that release is coming, it's almost perfect for us at a platform."

It’s going to be one of the biggest console launches of all time, based on the pre-order numbers. And fortunately for Microsoft, the company trusts it will sell every piece of hardware made.

"We look at our preorder numbers, and we look at the anticipation in the market we're hearing from retailers, and I think we're going to sell about every piece of hardware we can build," Spencer continued. "Knock on wood. But then when you start playing it forward and you think well what happens in that second holiday, when do the other franchises come, and you have a lot more hardware in the market, so I think it's a very good time.

"Sure, it would have had an impact at launch, but I think it's coming at a perfect time for us."

Expect to see the Xbox One Nov. 22, with Titanfall launching March 2014. 

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