Sony has admitted its surprise at the extent of the positive reception to the recently announced PlayStation Vita TV in the West.
The company's Masayasu Ito said the reaction has been "strong… more than we expected" outside Japan in a Tokyo Game Show roundtable interview attended by Eurogamer.
"Of course we are thinking of launching it in the US and Europe. But when it comes to the timing, we'll have to watch the environment and identify what other services are available in the US and Europe and whether we'll have to add other services."
PS Vita TV could be used to stream services like Netflix as well as localised services such as the BBC iPlayer.
"We'll have to look at all of this before deciding on a launch in Europe and the United States," he concluded.
In a separate interview SCE CEO Andrew House explained why the device is launching in Japan first stating that such devices simply aren't available in the country.
"The reason we wanted to launch PlayStation Vita TV in Japan first was because we think that there is a significant gap in this market even for a pure streamed TV box. There isn't really a competitor here that's staked out a claim. And frankly, in my own view, Japan is a little behind the adoption curve in video streaming services.
"So we thought we could have an opportunity in Japan to really establish a leadership position by having an addition differentiated killer app – which is having our huge library of streaming games content."
He said the response has been "very, very positive" and that Sony is "very encouraged" by the Western reaction. He said issues surrounding market potential and the availability of streaming devices in other regions will be considered before launching PS Vita TV in Europe or the US.
"The landscape is different elsewhere. [Some of Vita TV's capabilities] are already part and parcel of how consumers view media there. We need to look at each of those markets and how we approach them."
Japanese consumers have also responded well to the device with system, due to be released in November, already sold out on Amazon in the country.
