Instead of pumping out a sequel to a single franchise each and every year, EA is looking to keep the gaming community interested through rotation. We’ve seen Battlefield and Medal of Honor take turns on a yearly basis in the past, but the critical and commercial stumble that was Warfighter put that duo to rest. Now, EA Labels boss Frank Gibeau believes the company has three major shooters that should each be able to pull their own weight: Battlefield, Titanfall, and Battlefront.
“The shooter rotation we think about now is Battlefield, Titanfall and Battlefront, and so we like those three brands going forward," Gibeau told CVG. "We're working out how we're going to line that up because that's what you'll see from us.
What portion of the calendar year will each franchise stick to? That’s a little hazy at this time, as we’re unsure when the latest Battlefront game will launch. But these are the three pillars that will support EA’s shooter empire, and as you’d guess, Medal of Honor is nowhere to be found.
“With regards to Medal of Honor, you try things in entertainment and if they don't work you try something else,” he continued. “From our perspective, Battlefield 3 and Battlefield Premium continues to grow."
