Epic Games Founder: Aim of Epic Games Store is to be ‘Very Pro-Competitive;’ Multiple Stores is Healthy for the Industry
Epic Games, currently one of the biggest studios in the industry with the major success of Fortnite, launched their own store on the studio’s launcher. Not only that, they even take from developers a smaller stake of profits when compared to Steam’s 30%. This sparked a major discussion within the gaming industry claiming Epic Games is trying to take over Valve’s Steam position as the number one PC gaming platform and store. In a Reddit post, Epic Games Founder Tim Sweeney explained the entire situation and why the studio decided to start their own shop on the Epic Games platform.
It’s up to you guys to decide what’s anti-consumer, but our aim with the Epic Games store is to be very pro-competitive. In other words, to compete as a store and encourage healthy competition between stores.
When lots of stores compete, the result is a combination of better prices for you, better deals for developers, and more investment in new content and innovation. These exclusives don’t come to stores for free; they’re a result of some combination of marketing commitments, development funding, or revenue guarantees. This all helps developers.
For comparison, much of the investment in new TV content is the result of Netflix and Amazon competing with new stores.
The proliferation of launchers is an annoying side effect of this, but the problem could eventually be solved through federated or decentralized software update tools. There are ongoing conversations about this.
But multiple stores are necessary for the health of an ecosystem. When there’s only one, their natural tendency is to siphon off more and more of the revenue, which then go to monopoly profits rather than CREATORS!
All developers recognize this because their business are being crushed under the weight of these increasing store taxes. This is why devs have been super enthusiastic about the Epic store. For users, I get that it’s yet another launcher and if you have Steam installed you’d prefer to just use it. But if you want way better games to be built in the future, then please recognize what good this store can do. Steam takes 30% and Epic takes 12%. That’s an 18% difference, and most devs make WAY less than an 18% profit margin – so this can be the difference between being able to fund a new game and going bankrupt!