CD Projekt RED’s Cyberpunk 2077 seems to have grasped the public’s interest and their anticipation more than the studio’s The Witcher releases, according to CD Projekt RED CEO Adam Kiciński. Kiciński was present in the studio’s Q3 2018 financial call, where he mentioned the tremendous numbers both new Cyberpunk 2077 trailers achieved. He continued to compare the hype around Cyberpunk 2077 to previous Witcher titles, describing it as “many times greater,” if not for the title itself, “at least in its trailers.”
In addition to that, Kiciński went on to calm down “far-reaching conclusions,” where he admitted the game is still in its early stages and “the bulk of the campaign still lies ahead.”
We are comparing apples and apples here: you are witnessing the activity on our own YouTube channel in the first four post-release weeks. The six yellow bars on the left represent six of our most popular videos promoting The Witcher 3, published between the game’s announcement and ultimate release. The two bluish bars on the right correspond to the two initial – well, maybe not initial since the first-ever Cyberpunk 2077 trailer was released some years ago – but this year we released two new trailers showcasing our upcoming release. The first of those appeared at the end of the second quarter, while the 48-minute gameplay trailer was released this August. As you can see, interest in Cyberpunk 2077, or at least in its trailers, is many times greater than in the case of The Witcher.
Of course I do not encourage you to draw far-reaching conclusions; however at this early stage of the campaign the most important question from our perspective was whether Cyberpunk – the new IP we’re introducing to the market – will take hold, whether it will be as well received as we would expect, at least in terms of attracting gamer interest. These viewership figures answer our initial question in the positive: gamers are indeed interested in Cyberpunk 2077 and are eagerly awaiting its release. Of course, the bulk of the campaign still lies ahead. This is merely the beginning; the game has to be completed and there’s a lot of development work in store. We are, however, convinced, that this product has the potential to meet our expectations.
Cyberpunk 2077 still doesn’t have a release date but we’ll update you once anything is confirmed. For now, check out the 48 minute gameplay walkthrough below as well as our list of the 8 biggest features this walkthrough showcased.