Ubisoft Rep: Loot Boxes ‘Aren’t a Bad Thing If Done Right;’ They Have Been a ‘Huge Boon’ for the Gaming Industry


Loot boxes are always a controversial topic in the gaming industry, whether they give players an unfair advantage on free-to-play users or when they offer other players exclusive cosmetic items to characters in-game.

Ubi_Warlock, a Ubisoft representative, went over to Steam to express his views on loot boxes. He admitted he isn’t personally a huge fan of them, however, they “aren’t a bad thing if done right.” At the same, time “you can always just not buy them” if they are purely cosmetic items.

As has been pointed out, these loot crates are purely cosmetic. I do appreciate why players feel the way they do about them (not a huge fan myself), however, as it was also pointed out, you can always just not buy them.

Ultimately, they’re intended for players who want something to help them stand out from the crowd when playing online, or even just those who are big fans of the game and want to support us further.

Yes, it means that some players end up spending more on our games than others and that does result in increased profits for us. It also helps us to put more money into new titles and to understand what players look for in their games. If players simply didn’t buy these crates, they would not be added into games in the future.

All in all, loot crates / cosmetic items in general have been a huge boon for the Gaming Industry, being a driving factor in the increased popularity of Gaming over the past decade or so.

They aren’t a bad thing if done right.

Your feedback on the topic is still very much appreciated as this is a hotly debated topic. I do hope you consider the impact it would actually have on your enjoyment of the game though.

– Ubisoft Support

Where do you stand on lootboxes?

[Source: Steam]