Take-Two CEO Promises to “Shatter Expectations” with Red Dead Redemption 2; Online Experience “Extraordinary, but Unexpected”
Rockstar Games and Take-Two Interactive set a new standard for the gaming industry almost every time they release a new video game. Whether it is the original Red Dead Redemption, Grand Theft Auto V as well as NBA 2K and other franchises.
Rockstar Games last title was Grand Theft Auto V, which released back in 2013. Red Dead Redemption 2 is set for an October release, and it is definitely one of the most anticipated titles of 2018. Take-Two CEO Strauss Zelnick held an investors call recently, where he discussed several important points regarding the studio, what they expect from their titles and why he has high hopes for Red Dead Redemption 2’s release.
He started off with explaining the reason behind the ongoing success of GTA V even after almost five years of its original release, attributing its continuous success to Rockstar Games’ support and new content adding to the game periodically. He continued to discuss how this affects future titles for the studio, saying that the studio’s approach is to “never to be derivative and always to shatter expectations.” Zelnick expects Red Dead Redemption 2 to shatter expectations, and teased that it features an “extraordinary, but unexpected” online experience.
The answer’s yes, we attribute the long success [of GTA V] to the fact that the title just captured the imagination of the public and set a standard not just for our company, but for the industry of what a great video game ought to be. And the online experience is so incredibly robust. It allows you to do so many different things and it keeps people engaged on an ongoing basis. And then Rockstar Games continues to drop extraordinary unexpected content into the game.
So, you’re right, it defied our expectations. Part of it is, when we first released Grand Theft Auto V and we had Grand Theft Auto Online on its heels, we had never done anything like that. We Take-Two, we Rockstar Games, had never done anything like that. We didn’t know what to expect. And the cadence of its ongoing extraordinary success too is new to us.
Does it inform how we look at titles that come after? Well, naturally, it does. But the nature of our approach collectively, specifically, the nature of Rockstar Games approach, is never to be derivative and always to shatter expectations. And my belief is that Red Dead Redemption 2 will shatter expectations and that the online experience also will be extraordinary, but unexpected. And my view is that all great hits are, by their very nature, unexpected.
So that’s the goal. There is an expectation around the table, here of course there’s an expectation at Rockstar Games and there is expectation on the part of consumers. But our job is to exceed those expectations. And fingers crossed, that’s we’re all setting out to do. And we couldn’t predict it and didn’t presume to with regard to Grand Theft Auto V and we wouldn’t presume to with Red Dead Redemption 2. So, we’re just hard at work, doing the very best job that we can.
[Source: Seeking Alpha]