Epic Games’ Fortnite has been on a non-stop train of success since its launch in 2017, with several high-profile incidents involving the title such as Drake playing with Ninja, Ninja’s influence on the community, the E3 tournament, accumulating $1 billion from in-game purchases and so much more.
The latest announcement to continue the amazing job Epic Games are doing with marketing their title is collaborating with well-known collectibles company, Funko POP!. The agreement sees Funko producing Fortnite-themed products in five of their main product lines, “Funko’s iconic Pop! figures, 5 Star figures, Pint Size Heroes, Vynl, keychains, POP! apparel and more.”
Funko’s CEO Brian Mariotti expressed his excitement with the announcement and couldn’t deny Fortnite’s rise to being one of the most known and played games of all time.
We are thrilled to collaborate and partner with Epic Games to create the inaugural Fortnite product collection and to bring these characters to life for the first time. This collection will be a true celebration of Fortnite’s incredible popularity and cultural significance, and we believe our Funko Fortnite collectibles will strongly resonate with fans of the game. We look forward to expanding this collection and combining our leading product capabilities with our strong retail platform. Ultimately our goal is to create a powerful merchandise strategy for the Fortnite brand, as well as bring these amazing collectibles to fans around the world.
Vice President of Epic Games Mark Rein shared his partner’s enthusiasm towards the future.
We’re all big fans of Funko’s collectibles, so we were thrilled when we had the chance to partner with them on the Fortnite collection. We hope our players are as excited as we are about all of the cool stuff that’s on its way.
As a personal Funko collector, I can’t wait till the Fortnite Funko POPs! drop.