Platinum Games Co-Founders Comment on Studio’s Shift to Self-Funding; Publishers Usually Come with Strings Attached

Earlier in 2017, Platinum Games announced they are changing their strategy to a more in-house development and publishing approach. A couple of months later, the studio revealed they are working on two self-published titles, comparable with the indie-AAA theme Ninja Theory took with Hellblade: Senua’s Sacrifice.

Platinum Games co-founders Atsushi Inaba and Hideki Kamiya were both present at Reboot Develop 2018, and managed to sit down with them and ask them why they decided to change how the studio did their business. Inaba commented first on the strings developers suffer from when under the hands of their publisher.

“When you have a publisher and they fund the entire game, it comes with strings attached and those strings are that sometimes you can’t make a sequel. Sometimes it’s all up to them. So to really have control over what you’ve made, you have to fund it and make it yourself. That allows you a lot of freedom, a lot of different options. That’s why, if you’re a developer of our size, it’s why you would want to do more self-publishing and self-funding.”

Later on, Kamiya added how the decision was mostly done due to the fact they wanted to produce their own content and their own IP.

“Wanting to create our own content and our own IP… Even when I was making the first Bayonetta, there were some frustrations that were occurring between not funding it ourselves and being controlled in certain areas by other companies. We have the confidence and the selfish desire to make something that is ours and control it 100 per cent – we’ve had that for a long time.”

Do you think Platinum Games will produce successful content under this new strategy?