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MCV Awards EA Best Sales Team, Traveller’s Tales Best UK Studio

April 22, 2013 by Jordan Erica Webber

2K Games apparently has the best PR team.

Last Friday, MCV hosted its 2013 awards ceremony, at which it hands out what it calls “the trade's most coveted awards”. The awards focus on the business side of things as opposed to what is supposedly the “best game” of any particular genre, so it's an interesting look at who the “panel of peers and senior execs” considers to be doing a good job.

For example, GAME won the award for Specialist Retailer, which might seem surprising given the troubles the company has been through but is less so when you try to think of an alternative winner. Amazon winning Mainstream Retailer is hardly a surprise either, though you might expect the controversy with its tax payment to have some effect. Steam winning Digital Retailer is another no-brainer.

Electronic Arts (EA) apparently has the best sales team, which is impressive for the “worst company in America”. Traveller's Tales, which has primarily made Lego games for the past few years, got the award for best UK games studio. Check out the full list of winners below:

Independent Retailer – High Street
GAMES CENTRE

 

Independent Retailer – Online
SIMPLY GAMES

 

Retail Concept
HMV OXFORD STREET GAMES SHOWCASE

 

Mainstream Retailer
AMAZON

 

Specialist Retailer
GAME

 

Digital Retailer
STEAM

 

Digital Distribution Team
UBISOFT

 

High Street Distribution Team
CENTRESOFT

 

Sales Triumph
MINECRAFT: XBOX 360 EDITION (MOJANG/MICROSOFT)

 

UK Sales Team
ELECTRONIC ARTS

 

Export Sales Team
UBISOFT

 

Marketing Team
UBISOFT

 

PR Team
2K GAMES

 

UK Games Studio
TRAVELLER’S TALES

 

Third Party Games Hardware
SKYLANDERS GIANTS (ACTIVISION)

 

New Game Brand
DISHONORED (BETHESDA)

 

Digital Campaign
ASSASSIN’S CREED III (UBISOFT)

 

Audience Engagement
EUROGAMER EXPO

 

Media Sales Team
IGN

 

Trade Marketing Team
ACTIVISION

 

Game Campaign
ASSASSIN’S CREED III (UBISOFT)

 

Specialist Games Publisher
NAMCO BANDAI

 

Game Publisher
ELECTRONIC ARTS

 

MCV Special Recognition
MARTYN GIBBS

 

Grand Prix
CENTRESOFT

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