Designer Who Came Up With Fake Microsoft Rebranding Hired To Work On Xbox’s Actual Rebranding

Designer Andrew Kim gained a ton of attention last year with "The Next Microsoft", in which he rebranded all of Microsoft's entire line of products, including Windows 8, the Surface, Windows Phone, and even Microsoft Office.

It did wonders to highlight all glaring issues that MS is guilty of, along with a few sublets ones as well. Enough to make many wonder why the company doesn't just hire Kim, so he can help set things right.

Well, that's just what has happened. As NeoGAF points out, Kim has just announced that Microsoft is his new boss:

"I can’t talk about the details of how things fell into place but the choice became obvious. I'll be designing for Microsoft as of summer. I promise that I’ll make the my greatest work ever while I'm there."

Kim is fairly sparse on the details, but as evidenced by the big bold letters that kicks off the announcement, it will be related to the Xbox.

This summer, MS is expected to officially unveil their new home console, whatever it might be called. Everyone has been calling it the Xbox 720, but rumors point towards it just being called Xbox, and will represent a massive philosophical shift.

Instead of being just a game system, it's expected to a machine that will completely take over one's living room and become the centerpiece of one's digital lifestyle. So anything that lofty will need some fairly impressive and bold branding. Which makes the hiring of Kim such a smart move.