Ubisoft announced via a press release their new partnership with the world famous motorcycle brand, Harley-Davidson, to bring a number of exclusive motorcycles to their upcoming racing title, The Crew 2.
Ivory Tower Studio Managing Director Ahmed Boukhelifa expressed his delight and pure excitement over the new partnership, and described it as a “natural fit,” considering the game’s American culture theme.
We are thrilled to partner with Harley-Davidson in The Crew 2. Harley-Davidson® is a legendary, global brand, deeply rooted in American culture. The partnership was a natural fit as Harley-Davidson® represents the same thirst for unrestrained exploration and the American passion for all things motorized that has inspired our vision for The Crew 2.”
Harley-Davidson® has a storied past of celebrating the American spirit, freedom and love of the open road. For almost 115 years, our customers have explored American cities and roadways with our motorcycles. With the launch of The Crew 2 we hope to inspire more people, young and older, to engage in the sport of motorcycling” said Heather Malenshek, Vice President Global Marketing & Brand for Harley-Davidson® Motor Company.
The first motorcycle officially announced is the Iron 833, with its “bare-knuckle minimalism and garage-built style.”
First to appear in the game is a Harley-Davidson® Iron 883™ motorcycle, with bare-knuckle minimalism and garage-built style. The Iron 883 is a nimble urban machine that kicks asphalt. Additional models will be integrated over time for The Crew 2 players to pick up their favorite Harley-Davidson® motorcycle and shine in a near limitless world built for motorsports. Celebrated as a historic American brand, Harley-Davidson® motorcycles echo The Crew 2’s vision to bring players the ultimate US motorsports spirit experience.
The Crew 2 releases in early 2018 for PS4, Xbox One, and PC.