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Wii U Game “Attach Rate” at Just 1.2 Games Per Unit

December 10, 2012 by Alex Co

The Wii U only manages to sell 1.2 games per unit sold…

While the Wii U might be selling out like hotcakes, it seems the same can't be said when it comes to its games. In a note to investors, Longbow Research's James Hardiman pointed out specific attention to the performance of the Wii U's software sales.

Compared to the original Wii, which saw two games purchased for every console sold in its opening month in 2006, the Wii U could only muster a paltry 1.2 games sold per unit. Hardiman attributed that lower attach rate to either the inclusion of NintendoLand in the Wii U's Deluxe set providing an engaging enough experience that players didn't feel the need to buy another game, or the higher than expected price point for the console left people without any spare cash to buy games. 

If I might be so bold, perhaps there's a third reason for the low software attach rate? Maybe it's because Wii U buyers didn't find a game that was to their liking or the library wasn't compelling enough?  

Have you bought a Wii U? Or do you know someone who did? If so, what games did they get for the console? What do you think is the reason for the WIi U only managing to move 1.2 games per each unit sold?

Thanks, GamesIndustry

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