Seems like Sony keeps on dominating the market this generation. Sony has outsold both Microsoft’s Xbox One and Nintendo’s Switch according to industry-tracking firm The NPD Group. The new gold 1TB slim PlayStation 4 drove those sales and led to the best June ever for PS4 system sales.
Launching the Gold PS4 Slim for $250 on June 9 as a limited price, along with the exclusivity of the new colour juiced the sales, making PS4 the top hardware based gaming company this month. While this doesn’t mean the competitors underperformed, it just means that Sony’s marketing division did a great job at acquiring new consumers.
In other Sony news, Sony America Exec argues that Sony’s selling point is story driven games.
With the recent exclusives Sony has announced and released one can clearly agree that Sony’s strong point is definitely story based titles. Last of Us, God of War, The Last Guardian – and considering how well the console and its subsequent exclusives has performed, it’s transparent that Sony is definitely onto something
“My philosophy is to play to my strengths,” he said. “And if you look at the studios we have – Naughty Dog, Guerrilla, Santa Monica Studios, Japan Studios – that’s what we do well. We do story. We create characters. I was so gratified to see the response to [Horizon Zero Dawn protagonist] Aloy when she showed up on the screen and the crowd went wild.
