• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

Yahoo: Microsoft Can “No Longer Afford” to Keep Investing in Xbox

December 4, 2012 by Alex Co

According to Yahoo, Steve Ballmer’s nightmares are coming true…and Microsoft "can’t afford" to keep investing in the Xbox brand.

Ready for some doom-'n-gloom? According to Yahoo, Microsoft's "nightmare scenario" that could collapse the business is actually starting to happen and it mentions Microsoft's gaming divison (Xbox), too!

Number nine from the list states, "The Xbox was never going to make up the slack, and Microsoft can no longer afford to keep investing in it," to which they gave the following explanation:

In a year of relative gloom, Microsoft's Xbox has become a big bright spot for the company. Kinect is great technology, people are still buying the console, and it's been a great entry point for Microsoft to take over the living room. But, for a company like Microsoft, Xbox isn't enough. Microsoft had $21 billion in operating income last year. The Entertainment and Devices division, which is home to the Xbox had $364 million in operating income. So, as nice as Xbox is, it's not going to be enough to boost Microsoft if the rest of the business collapses.

While I do admit that the Xbox brand's operating income is not that substantial compared to to the company's overall budget, to say that Microsft "can no longer afford" to keep investing in it is quite of a stretch, no? I mean, it is one of the company's divisions that's actually earning money now, so why would you stop investing on it? Heck, just last week alone, Microsoft managed to move over 700,000 Xbox 360 units, which would be a good buffer for some of the struggles Windows 8 and the company's tablet Windows Surface has been experiencing so far.

Do you agree with Yahoo's statement that Microsoft can't afford to keep on investing in the gaming division or will it be the company's saving grace once the world's taken over by Apple and Macs? Let us know in the comments below.

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

20 NEW Survival Games of 2026

20 NEW Survival Games of 2026

Marvel's Wolverine: 10 Things You NEED TO KNOW

Marvel's Wolverine: 10 Things You NEED TO KNOW

20 RPGs That NEVER REALLY END

20 RPGs That NEVER REALLY END

10 Games Other Game Companies WANTED TO END

10 Games Other Game Companies WANTED TO END

Obsidian's NEW FALLOUT GAME's BIG CHANGE, Ubisoft ON DISCS & MORE

Obsidian's NEW FALLOUT GAME's BIG CHANGE, Ubisoft ON DISCS & MORE

Halo: Campaign Evolved - Before You Buy

Halo: Campaign Evolved - Before You Buy

Why GTA 6 Might Skip Trailer 3

Why GTA 6 Might Skip Trailer 3

20 FLOP Games That You SHOULD ACTUALLY PLAY

20 FLOP Games That You SHOULD ACTUALLY PLAY

10 Game Levels Developers Should NEVER Do Again

10 Game Levels Developers Should NEVER Do Again

Category: Updates

Sidebar

Recent Posts

  • XBOX Starts Testing Ad-Supported Game Streaming In The Xbox Insiders Program
  • Monolith Soft Has Confirmed They Have Once Again Helped Work On Splatoon Raiders
  • Steam Deck Sales Sank By Approximately 82 % After Price Increases
  • Hasbro Officially Reveals The Legend of Zelda Heroes Of Hyrule Toyline
  • GSC Game World Debunks Founder’s Claim About S.T.A.L.K.E.R. 2: Heart Of Chornobyl’s Budget

Copyright © 2026 · Gameranx · All Rights Reserved · Powered by Mai Theme