Sony’s Executive Jim Ryan Reveals Studio’s Serious Intentions Regarding PlayLink Feature

Sony revealed PlayLink during E3 2017, and it’s a feature that allows players to integrate their smartphones or tablets into their gameplay experiences. SIE Head Jim Ryan spoke with GamesIndustry.biz and discussed Sony’s plans on how to successfully implement the new feature within upcoming games and how it will change the way players play their favourite games.

So far, only five titles were announced that support the PlayLink feature, and they are: Singstar Celebration, That’s You, Frantics, Knowledge is Power and Supermassive’s Hidden Agenda.

I am actually meeting with the country execs tomorrow, and we are going to be really serious about this. There is going to be some meaningful marketing activity around it. The first game, That’s You, will launch in early July. We will actually include that game within PlayStation Plus for a period of time over the summer, because we feel there’s an opportunity to have potentially millions of people sample it, enjoy it and see that it is a bit different, and not what you have been used to from PlayStation 4 up until now, and is actually a bit of fun. That is going to be great.

Then come towards the end of the year, the other four games will release. We have announced five titles from our own studios, and we are having really meaningful conversations with third-parties about them coming to this. When you see the antipathy of certain gaming audiences towards the DualShock as an interface, we feel this can be quite interesting.

You don’t have the barrier to entry of a costly and perhaps, for some people, just as confusing bespoke peripheral. People know how to use these things. Games will be priced at £19, so we won’t be greedy in that area. So we’ll see.

Do you think PlayLink will make games more fun to play?