Take-Two CEO Shares his View on Micro-Transactions; Says They are “Undermonetizing” Their Users

Micro-transactions is a feature present in almost every modern game for several years now. Some see it as a shortcut to rare items, points to upgrade your character while others believe it has ruined the gaming experience. Take-Two CEO Strauss Zelnick was present at the Cowen and Company 45th Annual Technology, Media & Telecom Conference, via GameStop, and shared his views on the topic from a studio’s standpoint.

You can’t give stuff away for free in perpetuity; there’s no business model in that. But we’re not trying to optimise the monetiziation of everything we do to the nth degree. My concern is, if you do that, the consumer knows. They might not even know that they know, but they feel it.

Think about it anecdotally–when you paid a little too much for something, even if it was something really good, it really irks you. Paying too much for something bad is even worse. Paying too much for something really good, even if you can afford it, just leaves you with a bad feeling. We don’t want our consumers to ever feel that way.

He continued to comment saying that even after all this, they believe they are “undermonetizing on a per-user basis.”

We are convinced that we are probably from an industry view undermonetizing on a per-user basis. There is wood to chop because I think we can do more, and we can do more without interfering with our strategy of being the most creative and our ethical approach, which is delighting consumers.

We’re not going to grab the last nickel.

What do you think of micro-transactions? Also, what do you think of Zelnick’s statements?