The official Twitter account of EA Australia just hinted that they will be announcing "something BIG" within the week. In addition to the tweet, they also included a mysterious blurred out image, which you can see as this post's headline picture.
Something BIG is coming… More details this week.
Yep, that's the exact wording of the tweet and it's not much to go on, no? Regarding the image, you can still see that the center circle is the EA logo but with added (smoke?) effects around it.
However, it might not be a as big of an announcement as you might expect as the Twitter account also followed up by saying the reveal is not for a game, franchise, movie, label, studio or console. So, if it's not pertaining to any of the things mentioned, what's left for them to announce, no?
To be honest, when I read the tweet and saw how they typed the word "BIG," I immediately thought of EA Sports BIG (NBA Ballers); but they confirmed that it's not a new game announcement, nor is it have to do with a studio. So I don't really know at this point.
What do you think this reveal is for? Perhaps a DLC for a game? Speculate away in the comments and let us know what your best guesses are.
Source: VG247
