The Vita sales have been a little bit concerning recently, but that’s okay. It looks like Sony’s more concerned with quality over quantity.
According to SCEA’s hardware marketing director, John Koller, it’s working out just fine despite the sales figures because the Vita’s reputation is so strong. “If you look at the word-of-mouth factor, it’s really strong because people are bringing it home and really enjoying it,” Koller said, speaking to GameSpot at CES. “That satisfaction rate is really high. But also in terms of when we funnel in additional hardware units, that’ll dictate how many sales there are and how many sell through.”
"We're still in the first couple weeks, and we're trying to get as many units into market as possible. We're going to give it some time, but overall those numbers have been to forecast.”
According to Koller, however, some of the upcoming titles for the Vita will act as a game changer for the console. "What we really wanted to do, and I think we learned from past, most recent, handheld device launches, is that you don't want to launch strongly and then go dark for three or four months and have nothing…So in subsequent months for Vita, we have launch, then we have MLB, then we got Mortal Kombat, then Resistance, then Little Big Planet, then Call of Duty, and Assassin's Creed."
[GameSpot]
