• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

Nintendo’s Shigeru Miyamoto States ‘Passive’ Gamers Take Gaming for Granted

August 27, 2014 by Tony Ponce

Mario’s daddy explains to Edge Magazine that his team is trying to shift away from the casual market.

Issue 271 of Edge Magazine is filled with no shortage of enlightening Nintendo news. Yesterday, we shared quotes from Xenoblade Chronicles X's Tetsuya Takahashi and The Legend of Zelda's Eiji Aonuma regarding the size and openness of their upcoming games' world. As amazing as those were, it's the comments from legendary Mario and Zelda creator Shigeru Miyamoto regarding his team's shift away from developing for casual gamers that will really turn heads.

ComputerAndVideoGames has pulled choice remarks from the massive Miyamoto interview in this month's Edge. On the topic of casual gamers, Miyamoto said:

Their attitude is, "okay, I am the customer. You are supposed to entertain me." It's kind of a passive attitude they're taking, and to me it's kind of a pathetic thing. They do not know how interesting it is if you move one step further and try to challenge yourself [with more advanced games].

This is a rather shocking statement, considering that Nintendo was all about expanding the market with Wii and DS. But thanks to the rapid growth of smart phone gaming, Miyamoto feels that Nintendo is no longer obligated to those customers, who have seemingly taken gaming for granted.

Nintendo as a whole continues to develop games for a wider audience, so I take Miyamoto's comments as indication either that the company is lightly scaling back on such projects or that the teams Miyamoto personally overseas are not developing for that audience. In any case, this is a rather candid response from one of the most influential figures in the business.

Edge Magazine #271 goes on sale tomorrow in print and digital formats.

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

10 Games That CHANGE If You Play Them WRONG

10 Games That CHANGE If You Play Them WRONG

20 Best FREE Games We've EVER PLAYED

20 Best FREE Games We've EVER PLAYED

10 Recent Games That SPOILED US

10 Recent Games That SPOILED US

UBISOFT LOSES 1.3 BILLION, GTA 6 CEO RESPONDS & MORE

UBISOFT LOSES 1.3 BILLION, GTA 6 CEO RESPONDS & MORE

15 Games With The Most REALISTIC NPCs

15 Games With The Most REALISTIC NPCs

Top 10 NEW Games of June 2026

Top 10 NEW Games of June 2026

LEGO Batman: Legacy of The Dark Knight - Before You Buy

LEGO Batman: Legacy of The Dark Knight - Before You Buy

Assassin's Creed Black Flag DESPERATELY Wants You Back

Assassin's Creed Black Flag DESPERATELY Wants You Back

7/10 Games We PLAY MORE THAN 10s

7/10 Games We PLAY MORE THAN 10s

Category: Updates

Sidebar

Recent Posts

  • Rumor: Elsewhere Entertainment’s Open World, Multiplayer RPG Will Have PvE (To Rival GTA?)
  • 007 First Light Will Only Have Preloads For PS5 – But Other Platforms Still Get Early Access Privileges
  • Rumor: Media Molecule Has Been Quietly Working On An Open World Game (Could It Be A New Tearaway?)
  • Rumor: Sonic Frontiers Definitive Edition Getting A Physical Switch 2 Release – And A Price Drop
  • PSN Security Issue Confirmed To Lie In PlayStation’s Security Processes – An Issue “Unique To Sony”

Copyright © 2026 · Gameranx · All Rights Reserved · Powered by Mai Theme