EA has announced that a minimum of 80 per cent of proceeds raised from SimCity's new Red Cross branded DLC will go charity.
In a press release accompanying the announcement the publisher commented:
"Electronic Arts Inc. and 10 National Red Cross Societies today announced the first ever multi-country collaboration with 10 Red Cross societies from around the globe to enable players to provide assistance to real people impacted by real-world natural disasters just like they do for their Sims in-game. Players will draw parallels between the real world disaster response the Red Cross provides and what they will be able to do in-game.
"When a natural disaster strikes their in-game cities, players can supplement the available in-game emergency services with additional assistance from the Red Cross relief centres by purchasing the Red Cross branded digital content. This downloadable content will be available for £7.99; EA will give a minimum of 80% of proceeds to the Red Cross."
The move comes not long after a record breaking $10.5 million Humble Bundle package from EA who received no money from bundle sold as all proceeds went either to charity or to Humble.
Last night, EA named EA Sports head Andrew Wilson as its new CEO.
