Pokemon Go Ended 2016 With Highest Week in Revenue in US Since Launch
The app is still going strong.
Pokemon Go may not quite be the powerhouse it once was, but a holiday event brought players back in droves. Pokemon Go broke yet another record. According to data analysts at at Sensor Tower, December 31st was the game’s best day in terms of gross revenue since July 18th in the US.
Around $4.9 million was spent on in-app purchases on that day. Not only that, but the week of December 26th was Pokemon Go‘s highest grossing in the US, also since July $22.1 million was the figure that players spent during the week.
The holiday weekend brought more players back to the game than the Thanksgiving and Halloween events, even more than the spike Pokemon Go saw after the release of new Pokemon in mid-November.
The final week also saw the game climb to the top spot of the grossing apps list in the US, overtaking powerhouses like Clash of Clans and Clash Royale. Pokemon Go was also the most downloaded release in 2016.