Xbox Boss Aaron Greenberg Believes Consoles Won’t be Around in the Future
Can this cycle be the end of hardware consoles?
Ever since the beginning of the current console cycle, people and industry personnel started raising rumours and possibilities that this is may be the final hardware console cycle.
Head of Xbox Games Marketing, Aaron Greenberg, was recently featured in an interview with Engadget, revealing his own thoughts on the topic by expressing his believe in the “ability to build a library, a community, to be able to iterate with the hardware.”
For us, we think the future is without console generations; we think that the ability to build a library, a community, to be able to iterate with the hardware — we’re making a pretty big bet on that with Project Scorpio. We’re basically saying, “This isn’t a new generation; everything you have continues forward and it works.” We think of this as a family of devices.
Sony’s had a lot of success as well. I think what you’re seeing is that the console market is really healthy, console sales are doing really well in general, software sales are strong. It’s been a good industry for both of us, and we’re innovating in different ways. We’re innovating in a way where we know a lot of gamers are multi-device gamers — they don’t just buy one system — and so we want to be able to have the same types of experiences on Xbox Live, the same games, the same friends, both in the living room on their console or at work, on vacation or at school on their PC.
Do you agree with Greenberg’s statement?