EA 2012 Reveals Massive Profits, Success With Digital Sales
EA made bank this year, in no small part due to Mass Effect 3.
As we reported previously, EA held its investor call today, announcing the release date of Crysis 3 as well as a brand new addition to the Need for Speed racing franchise, which is set for release later this year.
In addition to the announcements, the publisher revealed its figures for Star Wars: The Old Republic, which currently stands at 1.3 million subscribers—down from the 1.7 million it had at launch. These figures are arguably inflated by the free months provided by EA, so it's difficult to say if they'll remain stable in the months to come. The free month was released in order to retain the game's early customers while BioWare continues to add polish and fixes to the MMORPG.
Battlefield 3 saw up to 6.3 million unique players across all platforms in March. The publisher will be moving ahead with releasing new DLCs for the game in May and June this year. EA CEO John Riccitiello announced that there will be an "exciting new development for the Battlefield brand" in the year ahead.
Mass Effect 3 earned up to $200 million at retail and continues to provide additional profits for the publisher with the sale of its multiplayer booster packs. However, the figures for the sale of booster packs were not disclosed. Given the success of the title, we speculate that there is little doubt in the development of another Mass Effect sequel, or spinoff to the series.
Overall, EA saw a 47% rise in digital sales over the previous fiscal year, earning the company $1.2 billion.
"We are proud to report a strong quarter and a fiscal year highlighted with $1.2 billion of digital revenue," said Riccitiello. "In the coming year, we break away from the pack, with a very different profile than the traditional game companies and capabilities that none of our new digital competitors can match."
EA's total revenue amounted to $4.14 billion compared to $3.59 billion the year before. Needless to say, the company made bank with all its games over the year.