“FUS RO DAH” Becomes Zenimax Trademark
It’s the dragon shout heard around the world, soon it’s going to belong solely to Zenimax.
Skyrim was a hit, it spawned more than a few catchphrases, most of which went beyond the game itself. One such phrase was Fus Ro Dah, the shout heard on message boards around the world. The most famous dragon shout is likely to become that much harder to use by other companies over the next few weeks with Zenimax filing no less than six trademarks concerning the term.
Not only have they trademarked the phrase for use in video games (and manuals, trading card games and strategy guides) but also on backpacks, eyeglass cases, phone cases, clothing, action figures and, my favourite, bobble head dolls. Before you get too excited ("a FUS RO DAH BOBBLE HEAD?!) you should keep in mind that the main goal of trademarking all of this is to stop other people from using it, rather than showing any intention Zenimax might have for the future.
Below you can find all the listings, courtesy of Fusible.
Serial Number: 85589286
Computer game software for use with computers and video game consoles; downloadable computer game software offered via the internet and wireless devices; cell phone cases; downloadable cell phone ringtones; digital tablet cases; smart phone cases; mouse pads; eyeglass cases; head phones
Serial Number: 85589288
Computer and video game user instruction manuals; magazines, books, and pamphlets concerning video games; computer and video game strategy guide books and magazines; trading cards, maps, posters, advertisement boards of paper or cardboard, art prints
Serial Number: 85589291
Bags, namely, backpacks, duffel bags, knapsacks, book bags, athletic bags, and cosmetic bags, sold empty
Serial Number: 85589294
Clothing, namely, T-shirts, shirts, sweatshirts, fleece pullovers; headwear, namely, hats
Serial Number: 85589296
Toys and action figures; playing cards, dice, and board games; bobble-head dolls; sporting equipment
Serial Number: 85589298
Entertainment services, namely, providing on-line interactive computer games and providing information relating to electronic computer games via the internet