Farmville branded food and drinks coming to 7-Eleven
Farmville branded Slurpees and Big Gulp cups coming soon
Zynga and 7-Eleven have struck a deal which means, whether you like it or not, you’ll be getting FarmVille, Mafia Wars and YoVille branding on Slurpees and Big Gulp cups very soon. 7-Eleven’s seven thousand stores will be offering more than 30 branded items in store which includes cups, signature ice creams and much more.
7-Eleven customers can then use their product redemption codes for limited edition 7-Eleven goods within FarmVille, Mafia Wars and YoVille. The campaign is set to kick off June 1, 2010 and will run for six-weeks straight.
Zynga says this partnerships represents a way for Zynga to bring its brand to the masses offline. Zynga like facebook who like to talk a lot about stats revealed a new baffling stat showing that 10% of the US is playing FarmVille and 80% of its players are engaging every day with either FarmVille, Mafia Wars, and YoVille.