EA Takes Battlefield 4 Advertising to the Skies
EA has advertised Battlefield 4 above the skies of Redwood City with four planes tasked to skywrite the number ‘4’.
Electronic Arts is well known for their marketing stunts, which have ranged from the somewhat offensive, if always amusing act of dressing up as hyper-religious protesters at a past E3 to protest the release of Dante's Inferno, to the cooler act of showcasing Battlefield 3 on mobile projectors (e.g. dudes carrying around battery-powered projectors) throughout Stockholm, Sweden.
EA has done it again with Battlefield 4, by hiring skywriters in planes to draw the number 4 in the sky yesterday afternoon to promote the game in four colors above the skies of Redwood City, California. According to a news snippet, the skywriting could be seen from as far away as "the Willow Market parking lot in Menlo Park."
Sadly, the photograph looks like it was taken with a potato held up by someone incapable of operating electronic devices.