LawBreakers Publisher Nexon Officially Writes Off Title as a Loss; Claims Release Timing with PUBG Was the Reason
LawBreakers is officially a bust.
LawBreakers released back in August 2017, and since then, the title hasn’t performed very well, causing publisher Nexon to write off the title from its books.
Cliff Bleszinski and Boss Key’s LawBreakers failed to perform and garner enough revenue for the publisher to deem it worthy of continuous support and resources. In the company’s Q&A session with investors, they revealed the title’s results in North American in the third quarter of the year performed below the company’s expectations. They continued to blame the timing of release as the main result of failure, due to the fact it was released around the same time when PlayerUnknown’s Battlegrounds was taking off.
“We will not be accruing any other impairment loss pertaining to Lawbreakers in the future.”
“Our results in North America in the third quarter were below our outlook, mainly due to the sales from Lawbreakers being below our expectations. Lawbreakers is a unique FPS developed for core users. We had very high expectations for its launch; however, the timing of its launch turned out to be unfortunate, specifically the blockbuster PC online game PlayerUnknown’s Battlegrounds came out right about the same time, making the market environment very tough for first-person shooters in general and for Lawbreakers.”
Even though PlayerUnknown’s Battlegrounds and LawBreakers are both in different genres, their core audience is people interested in shooter games, so Nexon might be correct on this one. Why do you think LawBreakers didn’t do well? For our thoughts on it, make sure to check out our impressions piece.