Insomniac Games Debuts New Logo
Insomniac goes for a more ‘modern’ aesthetic.
Beloved Insomniac, the guys behind iconic titles such as Spyro the Dragon, Ratchet and Clank and Sunset Overdrive are finally doing away with the full moon logo, in place for a more modern feel.
‘It’s been 15-plus years since we’ve revealed a new Insomniac Games logo. When we were getting ready to release Ratchet & Clank, we realized a brand update was necessary to reflect a more intergalactic theme and complement our “up all night” persona.’
This decision came about when the studio decided that it was time for a rebrand, it was time to switch up as the studio continues to grow and “think beyond the moon.”
‘As we contemplated a re-brand of our visual identity, we challenged ourselves to “think beyond the moon.” That meant eschewing a simple logo refresh. Instead, we wanted a redesign that reflected our evolution as a studio and as people while retaining some familiarity to our past logo treatments.’
Personally, it’s kind of sad to see these types of character filled logos go It makes gaming appear more corporate and business orientated – and I think that’s an ideology many game creators fought against during the earlier stages of game creation and it’s popularity.
Thoughts on the logo switch up? Let us know in the comments below.