Supporting 4K Isn’t In Nintendo’s Future Plans; Studio Believes Audience is “Too Limited”

Nintendo believes 4K gaming market is “too limited” for them to include it in their future plans.

No one can deny that the recent upgrades in consoles isn’t for everyone, since not everyone is able to afford a 4K TV to go along with their upgraded console. And that is the main reason why Nintendo isn’t too keen on adding 4K support on their console.

President of Nintendo of America Reggie Fils-Aime shared his thoughts on 4K gaming in a recent interview with The Verge, where he revealed the studio’s disinterest to support the new technology as its market is “too limited.”

The Nintendo mission is to reach as many consumers as possible and to have them engage and have fun with our [intellectual property]. That’s what we try and do. So inherently, we go for a more mainstream audience. Inherently, we want our products to be affordable. We want our products to be easy to pick up and experience, low learning curve. We want our IP to shine as we deliver these experiences.

That’s the way we approach it. And so, what that means is, a sweet spot of $300 for the Nintendo Switch, a platform that has Mario and Zelda and Splatoon. Going against a more limited consumer pool, a higher price point, requiring investments in other ways — 4K TVs, what have you — that is a strategy that for us, candidly, is a bit too limited.

It sure would be nice to play Zelda: Breath of The Wild or Splatoon in 4K, but do you really think that 4K’s target audience is too limited for Nintendo to consider supporting?