Sony’s President Yoshida Discusses Change in Release Date Announcements Due to Several Delays From Earlier Titles
Sony is now careful when they announce release dates.
Unfortunately, early PS4 titles suffered several delays, and Sony seemed to have learnt from their mistakes.
Sony Worldwide Studios President Shuhei Yoshida was recently featured in an interview with GameSpot, where he explained why recent title announcements lack specific dates and just offer release windows.
That was really intentional… We had announced release dates of many games that we had to apologize and push back in the past, so we got together and discussed seriously. Because the PS4 games are so big and all the teams – very veteran teams making games for the last 20 years – still miscalculate how much work is done at the very last part of the development, being polishing or debugging. So we agreed not to announce the release dates until very, very, very, very close to the release date.
So that puts a lot of challenge to our marketing and sales team, but they understood and agreed and allowed us to just say the [release] windows, like seasons – like a fall or a spring or early – until we are so close to like a beta, finished [stage]. So that’s the reason that we didn’t announce the actual date.
What do you think of Sony’s new strategy in announcing release dates?